Founded in 1922, Hekman Furniture is a premier manufacturer known for high-quality craftsmanship across living, dining, and home office categories. Despite a century of excellence, the brand faced modern hurdles in scaling its digital presence on Wayfair, the world’s leading home goods marketplace.
Before partnering with Dot Riser, Hekman struggled to maintain a consistent growth trajectory on the Wayfair platform. Their primary obstacles included fragmented product data and unoptimized listings that failed to capture high-intent search traffic. Additionally, the brand faced operational inefficiencies in managing daily inventory and a lack of data-driven advertising strategies to compete with emerging digital-first furniture brands. These issues led to missed sales opportunities and inconsistent store performance.
Ensure every product is accurately listed with complete details, imagery, and categorization.
Improve titles, descriptions, product attribute information and images to boost search visibility and conversion rates.
We implemented workflows to resolve product-related and compliance-related tickets promptly, ensuring all listings met marketplace standards and maintaining healthy store metrics.
Preparing reports that provide actionable insights for sales, and future decision.
The partnership successfully turned Hekman’s Wayfair store into a predictable engine for growth. By aligning premium product content with sophisticated advertising and operational discipline, we bridged the gap between traditional craftsmanship and modern e-commerce demands.
Dot Riser transformed our Wayfair operations from a secondary sales channel into a core driver of our digital growth. Their expertise in furniture-specific marketplace management allowed us to maintain our brand's luxury feel while achieving massive scale. They are truly an extension of our team.
Wayfair store management is no longer just about listing products; it is about mastering the intersection of data, content, and logistics. Hekman’s success proves that even heritage brands can dominate the digital landscape when backed by expert management. At Dot Riser, we pride ourselves on being the reliable partner that turns marketplace complexity into a competitive advantage for furniture brands worldwide.
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