Merixa Solution serves an affluent market in Canada, targeting homeowners and business managers who prioritize quality over cost. Before our intervention, they relied on inconsistent marketing efforts that lacked the scale needed for significant growth. Our goal was to leverage Google Ads to place their premium services directly in front of active searchers in their local market.
The client faced a highly competitive landscape dominated by large cleaning franchises with massive budgets. Their primary issues included a high volume of irrelevant traffic and a lack of precise conversion tracking to measure ROI. Additionally, they were spending money on broad keywords that attracted price-sensitive shoppers rather than their ideal high-end clientele.
Generate a steady stream of inquiries specifically for high-end residential and commercial sectors.
Target high-income demographics and professional facility managers to ensure high-value contracts.
Optimize ad spend to lower the acquisition cost while maintaining lead integrity.
Ensure Merixa Solution appears at the top of search results for premium cleaning terms in Canada.
Through precise targeting and continuous optimization, Dot Riser turned Merixa Solution’s Google Ads account into a predictable revenue engine. We moved beyond mere traffic to focus on high-intent lead generation that matched their premium brand identity. This approach ensured that every dollar spent was an investment in a high-value customer.
Very helpful, responsive, and delivered strong results with our Google Ads campaigns.
Google Ads is a powerful tool for service-based businesses when managed with technical precision and market insight. At Dot Riser, we stand out by focusing on the metrics that actually matter: lead quality and profit margins. Our expert-led strategies ensure your business doesn’t just get clicks, but converts traffic into long-term revenue.
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Chief Media Buyer of Dot Riser. I'm here to help you make informed decisions - no hype, just honest advice.
