JLO Furniture LLC is a premier furniture provider serving both retail homeowners and large-scale hospitality clients. While maintaining a high-quality product line through their online store and physical showroom, they struggled with visibility in the competitive US market. Previous advertising lacked a cohesive strategy, leading to fragmented brand messaging and inconsistent lead generation.
Before partnering with Dot Riser, JLO Furniture faced stagnant growth and high acquisition costs. Their primary struggle was balancing the long sales cycle of hospitality contracts with the immediate demand of retail shoppers. Their Meta Ads account suffered from poor tracking, lack of audience segmentation, and creative fatigue. This led to a low Return on Ad Spend (ROAS) and a failure to drive meaningful foot traffic to their offline location.
Our priority was to optimize budget allocation to ensure every dollar spent generated higher revenue across retail and commercial lines.
We aimed to reduce the customer acquisition cost by refining targeting and improving ad relevance scores.
We sought to eliminate the "feast or famine" cycle by creating a consistent pipeline of digital and in-store inquiries.
The goal was to develop a framework that allowed for budget increases without a breakdown in performance efficiency.
The transformation of JLO Furniture LLC highlights the power of a data-driven, omnichannel Meta Ads strategy. By aligning creative assets with specific audience needs and integrating offline goals with digital tactics, we turned a struggling ad account into a primary revenue driver. The brand now enjoys a dominant presence in both the retail and hospitality furniture markets.
Working with Dot Riser has been a game-changer for JLO Furniture. We previously felt lost in the digital space, but their team brought a level of expertise and clarity we hadn't seen before. Our sales have doubled, and for the first time, our online ads are actually driving people through our showroom doors. They are more than an agency; they are a true growth partner.
A successful Meta Ads campaign requires more than just a budget; it requires a deep understanding of the customer journey and technical precision. JLO Furniture’s success proves that even in competitive industries, the right strategy can yield extraordinary growth. Dot Riser stands out as a leader in this space because we treat every client’s business as our own, focusing on tangible profit rather than just vanity metrics.
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