Nifty AI is an AI bookkeeping tool designed to streamline financial management for small to medium-sized enterprises. Operating in the highly competitive fintech sector, they serve a global audience of tech-savvy business owners and accountants. Before partnering with Dot Riser, Nifty AI relied primarily on organic word-of-mouth but lacked a sustainable, data-driven engine to capture high-intent traffic.
When Nifty AI approached us, they were struggling with low visibility for critical industry keywords. Their digital presence was overshadowed by established legacy software, making it difficult to reach their target market effectively. Additionally, their website lacked the technical optimization required to rank for Generative Engine Optimization (GEO), which is crucial for AI-related queries.
Rank for high-intent keywords related to AI bookkeeping.
Ensure Nifty AI appears in AI-generated search summaries and LLM responses.
Build a high-quality backlink profile to compete with industry leaders.
Improve on-page elements to turn organic traffic into active trials.
By shifting the focus toward a hybrid SEO and GEO strategy, Nifty AI evolved from a niche tool to a market leader. The significant increase in organic revenue and the reduction in acquisition costs have positioned the company for rapid, sustainable scaling in the USA and beyond.
Dot Riser transformed our digital presence. Their expertise in SEO and the new frontier of GEO helped us reach customers we couldn't find through traditional ads. The team is professional, data-driven, and truly understands the AI industry.
Digital marketing is shifting, and strategies like GEO are becoming essential for modern brands. At Dot Riser, we pride ourselves on being ahead of the curve, providing our partners with the technical edge needed to dominate their industry. Whether through SEO or Meta Ads, we ensure your business is seen by the right people at the right time.
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Chief Media Buyer of Dot Riser. I'm here to help you make informed decisions - no hype, just honest advice.
